The challenge
Printed brochures were costly to update and provided little visibility into which product information shoppers used. Every product change triggered another print cycle.
The approach
The initiative reframed the brochure as part of a mobile shopping journey. QR codes connected customers with product information, videos and buying guides at the point of consideration.
Dynamic content allowed product education to change without reprinting materials. Retail staff enablement helped integrate the experience into store conversations.
Engagement analytics created a feedback loop so marketing could learn from customer interactions and keep improving the content.
- 01Scan in store
- 02Explore benefits
- 03Compare products
- 04Measure engagement
The outcome
The original portfolio reports a 70% reduction in the print budget, three times the engagement and adoption across multiple stores. The source does not publish the engagement definition or store count, so those details are not inferred here.
10 Weeks
Adobe InDesign, QR platforms, analytics dashboards
Source & measurement notes
Rewritten from the original Scale With Khaled project ↗. Figures are reported in that portfolio and have not been independently audited. Comparison periods and measurement limits are preserved where provided.
Banner: AI-generated conceptual artwork. Any original portfolio imagery shown below remains attributed to its source.