Sales growth
Contributed to growth through omnichannel and trade marketing at Beko.
KHALED NASR · REGIONAL MARKETING LEADER
Strong partners.
Stronger brands.
Regional growth.
I help brands grow through channel strategy, partner marketing, and customer experiences across the Middle East, Africa, and Turkey.
COMPANIES I’VE WORKED WITH
01 / SELECTED IMPACT
Strategy is only as good
as the results it delivers.
Retail experiences
Premium brand stores and shop-in-shops rolled out with retail partners.
Brand awareness
Growth in Beko’s target segments, alongside over 40% spend optimization.
Event participants
Across three Cairo Runners mega events, with 200% target achievement.
Selected results from my roles at Beko and Cairo Runners.
02 / ABOUT ME
An engineer’s mindset.
A marketer’s instinct.
I’m Khaled Nasr Ibrahim, a channel and partner marketing leader with 10+ years of experience across the Middle East and Africa.
My career began in civil engineering and project management. Today, I bring that structured, analytical approach to building brands, developing partner ecosystems, and delivering integrated customer marketing programs.
I’ve worked across consumer electronics, lifestyle, and smart building brands—connecting regional strategy with what distributors, retailers, and customers need on the ground.
Channel & partner strategyDemand generationBrand & retail marketingCRM & marketing automationEvents & experiencesMarketing analytics & ROIAgency & budget managementTeam leadership
Connect on LinkedIn 03 / THE JOURNEY
Regional scope.
Hands-on leadership.
JUN 2024 — PRESENT
Honeywell
Regional Customer Marketing Manager · META
Leading customer and channel marketing across the Middle East, Africa and Turkey. Connecting joint partner programs, product launches, sales enablement, digital campaigns, and premium customer events with pipeline and business priorities.
FEB 2020 — MAY 2024
Beko Global
Retail Marketing & Marketing Communications Lead
Led retailer, distributor, and e-commerce programs; expanded branded retail environments; and managed integrated campaigns and 40+ annual partner-linked events.
Previously Marketing Communications Specialist (2020–2021): launched the Beko Egypt website, reaching 5,000+ monthly visits, and a QR-enabled digital catalogue.
AUG 2019 — JAN 2020
Cairo Runners
Brand Manager
Led brand marketing, PR, social strategy, and event communications, bringing together sponsors, media, communities, and participants across three major events.
SEP 2017 — AUG 2019
ParaGuru
Digital Strategy → Marketing Leadership
Progressed from Digital Marketing Strategist to Senior Marketing Strategist and Senior Marketing Quality Manager. Directed campaign strategy, creative teams, paid media, and production quality across client accounts.
ENGINEERING FOUNDATION
From infrastructure to impact
Project Manager & Infrastructure Engineer
Project Manager at Hydro (2015–2017), following infrastructure engineering at Saudi Diyar Consulting (2013–2015), with additional engineering experience at Khatib & Alami and KEO International Consultants.
Hydro
Saudi Diyar
Khatib & Alami
KEO04 / CONTINUOUS LEARNING
Built on strong
foundations.
2022 — 2024MBA, Marketing Management
Arab Academy for Science and Technology
2017 — 2018Diploma, Marketing Management
The American University in Cairo
2008 — 2013Bachelor’s Degree, Civil Engineering
The British University in Egypt
05 / COURSES & CREDENTIALS
Always learning.
Always moving forward.
Google AdWords certifications
- Search Advertising
- AdWords Fundamentals
- Mobile Advertising
- Display Advertising
Google Analytics
Become an AI-Powered Marketer
Semrush
AI Fluency Framework & Foundations
Anthropic
Digital Marketing Compliance
Honeywell Technologies
International B2B Tradeshows Management
Honeywell Technologies
Offering Management Overview, Portfolio Simplification and Pricing
Honeywell Technologies
Certified Machine Learning Engineer
CLS Learning Solutions
Certified Project Manager
AUC Engineering and Science Services
IELTS
British Council
Digi-tale Training Program
Arçelik Türkiye
SELECTED WORK
Explore the work.
See the thinking.
CCTV · Middle East & Africa · Launch programme
Campaign frameworkEveryday Security. A Stronger Route to Market.
A new CCTV camera launch for the mass mid-market segment: practical value for buyers, a clear proposition for installers, and coordinated regional activation.
MEAregional launch scope
Explore the case study 
Industrial launch · CCTV manufacturing · Launch programme
Campaign frameworkMade in Egypt. Launched with a 360° Story.
An integrated CCTV factory debut connecting pre-launch anticipation, opening-event production, media relations and sustained partner demand.
360°campaign scope
Explore the case study 
Industrial launch · Home appliances · Launch programme
Campaign frameworkFrom Factory Floor to Regional Brand Momentum.
A home-appliance factory launch with an export-to-Europe story, a factory opening and a major-hotel celebration—connected by PR, digital marketing and partner communications.
2 settingsfactory opening + hotel event, per brief
Explore the case study ARTICLES & INSIGHTS
Ideas grounded
in evidence.
Data centers · 3 min read
Data Center Marketing in the Middle East and Africa: Sell Certainty, Not Capacity
A practical data center marketing strategy for MEA: turn energy constraints, local support and project readiness into a credible buyer proposition.
Read article
Industrial marketing · 3 min read
Marketing Major Industrial Projects vs Consumer Products: What Must Change?
Compare industrial project marketing with consumer product marketing: buying committees, technical proof, retail execution, sales cycles and useful KPIs.
Read article
Regional resilience · 3 min read
Red Sea Disruption: What the 2023–2024 Shock Taught Industrial Marketers
How Red Sea shipping disruption affected the industrial buying environment—and how marketing can respond with realistic delivery, stock and service claims.
Read article06 / ON LINKEDIN
Ideas, perspectives,
and conversations.
Khaled Nasr
Regional marketing · Partnerships · Growth
Follow my posts and join the conversation on LinkedIn.
See my LinkedIn postsFAQs.
Practical answers on regional growth, channel marketing and complex launches.
What is the difference between B2B and B2C marketing?
B2B marketing helps a business win other businesses as customers, often through several decision-makers and a longer evaluation. B2C marketing serves individual consumers. For an industrial project, I focus the story on technical fit, commercial value and buyer confidence; for appliances, the emphasis shifts toward useful product benefits, retail visibility and purchase experience.
What is channel marketing, and how does it help a brand grow?
Channel marketing builds demand with distributors, resellers, retailers and other partners. It connects a brand’s positioning with local execution through joint campaigns, training, useful sales materials and agreed follow-up. My approach starts with partner capability and a shared commercial objective, then tracks what happens after the campaign.
How do you build a go-to-market strategy for the Middle East and Africa?
Start with a specific country, customer segment and buying problem. Assess competition, price positioning, distribution, language and sales readiness before choosing media. I would pilot the offer with suitable partners, capture objections and refine the approach before expanding. A regional strategy needs a common direction and country-level execution.
How is marketing a major industrial project different from marketing a consumer product?
Industrial project marketing must support a buying group across specification, evaluation and procurement. Technical evidence, case studies, sales enablement and relationship building matter throughout that journey. Consumer launches usually put more emphasis on broad demand, merchandising and conversion at the point of purchase. Both need a clear proposition and measurable business objectives.
How do you market data center solutions in the Middle East and Africa?
Define the buyer and workload first, then translate technical capability into business value. Content should address relevant concerns such as reliability, scalability and operating costs with approved evidence. Country-specific account plans, partner activity, specialist events and helpful technical content can support a coordinated sales conversation.
What is account-based marketing, and when should a B2B company use it?
Account-based marketing focuses sales and marketing effort on selected companies instead of treating every lead equally. It is useful when the addressable customer list is focused and each opportunity warrants tailored attention. Begin with a shared account list, map the buying group and agree what progress looks like before investing in personalization.
How can industrial brands generate qualified B2B leads?
Pair useful, specific content with a clear next step: a technical consultation, demonstration or discovery meeting. Align the campaign with sales on what qualifies a lead, assign an owner and follow up consistently. I would judge quality through sales acceptance and opportunity progression alongside the cost of generating each lead.
How do you measure marketing ROI and campaign performance?
Separate campaign activity, pipeline contribution and realized financial return. Track spend and agreed funnel stages consistently, then use an agreed attribution method. Financial ROI should compare attributable incremental profit with marketing cost; a return-on-ad-spend figure uses revenue and answers a different question. Influenced pipeline is useful context, but it is not booked revenue.
What should a 360-degree product or factory launch campaign include?
A connected launch has three phases: pre-launch positioning and audience preparation; an opening experience with a clear story, demonstrations and media materials; and post-launch PR, digital content, partner enablement and sales follow-up. For a factory, the operational narrative and visitor experience should support the commercial story long after opening day.
How can brands improve retail sell-through through trade marketing?
Work back from the shopper’s decision: product availability, a clear benefit, effective displays and confident retail staff. Combine store-level execution with relevant digital content and partner follow-up. Track sell-out and stock availability where partners can share reliable data, so retailer shipments are not mistaken for purchases by end customers.
07 / LET’S CONNECT
Good things start
with a conversation.
Have a question about channel strategy, partner marketing, or a potential collaboration? I’d love to hear from you.
khaled.nasr.91@gmail.com