
CCTV · Middle East & Africa · Launch programme
Campaign frameworkA new CCTV camera launch for the mass mid-market segment: practical value for buyers, a clear proposition for installers, and coordinated regional activation.
MEAregional launch scope
Explore the case study ↗
Industrial launch · CCTV manufacturing · Launch programme
Campaign frameworkAn integrated CCTV factory debut connecting pre-launch anticipation, opening-event production, media relations and sustained partner demand.
360°campaign scope
Explore the case study ↗
Industrial launch · Home appliances · Launch programme
Campaign frameworkA home-appliance factory launch with an export-to-Europe story, a factory opening and a major-hotel celebration—connected by PR, digital marketing and partner communications.
2 settingsfactory opening + hotel event, per brief
Explore the case study ↗
Commercial intelligence · 2023
Connecting fragmented reporting across 16 markets into a shared system for marketing, sales and leadership.
92%less manual reporting
Explore the case study ↗
Demand generation · 2023
A common attribution framework that made regional marketing activity visible in the commercial funnel.
12% → 96%attribution visibility
Explore the case study ↗
Marketing operations · 2023
AI-assisted checks and workflow automation redesigned how partner marketing fund claims moved through review.
10 → 2 weeksaudit cycle
Explore the case study ↗
Go-to-market strategy · 2026
A repeatable launch framework that gave regional teams structure and room to localize.
40%shorter launch time
Explore the case study ↗
Retail experience · 2023
A QR-enabled product education system connecting the shop floor with measurable mobile engagement.
70%lower print budget
Explore the case study ↗
Strategic partnerships · 2026
A focused communications platform connecting a technology partnership with the needs of hotel owners and operators.
$5M–$10M+estimated opportunity potential
Explore the case study ↗
Partner enablement · 2025
A regional virtual programme connecting consultative selling with practical integrated-security design.
$500K+reported influenced pipeline
Explore the case study ↗
Consumer campaigns · 2023
An integrated air-conditioner launch translating cooling, efficiency and reassurance into a coordinated Egyptian summer campaign.
46%lower cost per result, phase 1–3
Explore the case study ↗
Consumer campaigns · 2023
A Turkish coffee machine campaign that used visible demonstration and trusted creators to make a familiar ritual feel achievable.
9.1Mreported unique digital reach
Explore the case study ↗
Consumer campaigns · 2022
A demonstration-led steam washing launch connecting a technical innovation with everyday household needs.
8.4Mreported unique digital reach
Explore the case study ↗
Consumer campaigns · 2024
A farm-to-table campaign making Beko HarvestFresh easier to understand across digital and retail touchpoints.
360°integrated campaign approach
Explore the case study ↗